What is so special about speed of light in vacuum?

I will try to be as explanatory as possible with my question. Please also note that I have done my share of googling and I am looking for simple language preferable with some example so that I can get some insight in this subject.

My question is what is so special about $c$? Why only $c$. Its like chicken and egg puzzle for me. Does Einstein reached to $c$ observing light or does he got to light using some number which turned out equal to $c$.

Why is $c$ not relative. If something has zero rest mass like a photon why they only travel at $c$ in vacuum and not with $c+1$ or $c-1$?

Answer

Special Relativity is based on the invariance of a quantity called the proper time, $\tau$, which is the time measured by a freely moving (i.e. not accelerated) observer. The proper time is defined by:

$$c^2d\tau^2 = c^2dt^2 - dx^2 - dy^2 - dz^2$$

This is similar to Pythagoras' theorem as learned by generations of schoolchildren, except that it includes time (converted to a distance by multiplying by $c$) and it has a mixture of plus and minus signs. The mixture of signs is responsible for all the weird effects like time dilation and length contraction, and because there is a mixture of signs the value of $d\tau^2$ can be positive, negative or zero.

If $d\tau^2$ is less than zero then $d\tau$ must be imaginary, and therefore unphysical. A quick bit of maths will show you that $d\tau^2$ can only be negative if you travel faster than light, and therefore that $c$ is the fastest speed anything in the universe can travel.

So $c$ is special because it determines a fundamental symmetry of the universe.

Footnote:

I've said $c$ is special while Kostya has said the opposite, but actually we are both right.

Kostya is right that there is nothing special about the speed 299,792,458 m/s (though if you change it by much you'll change physics enough that we may not be here :-). However the speed at which light travels is very special because anything travelling at this speed follows a null geodesic, i.e. $d\tau^2 = 0$. This is the sense in I mean that $c$ is special.